Exploring the customer experience of Energy Providers

Exploring the customer experience of an Australian Energy Provider across the buying process

Using design thinking I explored how an energy organisation could provide a dollar representation to its customers. Market research was undertaken, User personas were developed, and the customer entry points identified. User journeys were created to identify problems and areas of opportunity and then refined into new and improved flows.

These were then wire-framed and translated into high fidelity solution offerings.


Discovery & Ideation Phase