Scalextric Conceptual designs
Scalextric Product page with live feeds
Animation sequence - add items to basket
Creative Rationale
Utilising realistic tarmac and developing strong social ties between the user and the website was the became the focus of this creative.
As a user purchases a slot cars, the item would then be added to their virtual online garage. This would recreate the experience many console games are familiar with.
Utilising live data feeds from the Formula 1 would add additional interest and likewise add significant social status to the model cars.