Challenge
A responsive website that allows Etihad Cargo to promote products and services, post news / social media, and service customers needs. The site will allow for user registration, cargo booking & tracking and integrate with the Etihad Cargo Management System (ECMS).
Our approach
Adopt a Lean UX methodology to produce results quickly with minimal waste. Deep dive session with client in Abu Dhabi to gather requirements and define a creative direction
Deep dive session with client in Abu Dhabi to gather requirements and define a creative direction
Deep dive session with client in Abu Dhabi to gather requirements and define a creative direction
Conduct User Experience workshops to define the problem and shape the solution
Gain further insights with the UK based team to understand the Cargo Management System and how we integrate effectively
Establish the Etihad vision and align Phase 1 to an achievable roadmap.
